WHO IS ESSENSE
Founded in 2014, Essense provides the expertise, experience, and resources to build brand equity, earn stakeholder trust, and gain market share in the new energy economy.
Our passion is combining thoughtful creativity and the latest technology solutions to tell compelling stories and build stronger relationships between businesses and their stakeholders: Customers • Workforce • Investors • Community • Environment
HOW WE CREATE VALUE
Essense provides strategic insight and communications support to increase the impact and value of positive social and environmental investments. We use the power of design and technology to create engaging content and transformative digital experiences that enable our clients to connect, stay relevant, and grow in an evolving business landscape.
CLEAN ENERGY BRAND ELEVATION
Building a cleaner, more sustainable energy system takes a lot of dirty, technical, and industrial services that are not always obvious pieces of the clean energy transition. Essense helps our clients to articulate and elevate their role in the sustainability movement.
DESIGN FOR SOCIAL CONNECTION
It is not enough to tell stakeholders they are valued; they need to feel it when they use a product and experience a service. Essense works with our clients to design/redesign the customer journey and develop a look, feel, and user experience that lets them know they are the top priority.
EMPLOYEE ENGAGEMENT
Effective communication with employees and building a thriving work culture is vital to the operational success that underpins market growth. Essense works with clients to design and implement engagement, education, and training programs reinforced with thoughtful design and a range of web-based and workplace-sited technology.
TELL YOUR ESG STORY
Most companies are already doing several things to reduce costs, minimize risk, create a positive work environment, and do their part to mitigate the impacts of climate change. Essense works with clients to uncover these practices and find the environmental, social, and governance stories that your stakeholders want to hear about and craft a strategy to maximize their impact on your brand.
We Work With
- Utilities
- Public Sector
- Energy Services and Technology
- Clean Tech
- Associations and Nonprofits
- Private Sector
OUR SERVICES
Services
- Campaign strategy and design
- Target audience mapping
- Ad design and creation
- Platform placement (Google, Facebook, LinkedIn, industry-specific media)
- Performance analytics
Impact
- Increase brand awareness
- Engage new markets
- 'Grow impressions and leads
- Drive sales and business growth
- Recruit top talent
- Define common cause
- Build brand pride
Services
- Brand design/redesign and segmentation
- Promotional collateral design (brochures, prospect uses, case studies, etc.)
- Pitch deck and presentation design (slide decks, sizzle reels, videos, ads)
- Promotional display design (signage, backdrops, pop-up banners)
- Print and production sourcing and management
Impact
- Standout in the marketplace
- Build brand awareness
- Target your core audience
- Communicate your value and strategy
- Leave a lasting impression
- Connect with your stakeholders
Services
- Website and intranet design/redesign
- Site architecture
- Device optimization
- App design and development
- Content creation (narrative, video, graphics)
- Ongoing maintenance and content updates
Impact
- Make a strong first impression
- Communicate your services
- Convey your value
- Deliver your core message
- Define your brand identity
- Generate ideas
Services
- Customer/user journey mapping
- Human-centered GUI design
- App redesign and reskinning
- Ongoing maintenance and content updates
Impact
- Enhance user functionality
- Improve value perception
- Increase communication and efficiency with field personnel
- Gather and track performance data
- Reinforce brand identity
Services
- Signage design and sourcing
- Video display production
- Touchscreen design and content creation
- Hardware sourcing and programming
- Ongoing maintenance and content updates
Impact
- Create a unique visitor experience
- Connect with employees
- Reinforce brand identity and values
- Explain services, products, and processes
- Elevate ESG journey and impact
Services
- Market landscape assessment
- Brand analysis
- Brand positioning/repositioning strategy
- Stakeholder identification and engagement strategy
- ESG positioning and narrative development
Impact
- Expand brand awareness in new markets
- Navigate new or shifting cultural landscapes
- Increase valuation
- Position for acquisition
Partner with us
We look forward to learning how we can be a valuable partner in transforming your business.