In response to changing market dynamics, Essense Partners launched the industry’s Top 40 Utility PowerBrands ranking in 2017. This inaugural ranking of the best investor-owned electric utility brands is the result of a comprehensive investigation of over 200 measures of utility brand strength, categorized along four dimensions: brand identity, corporate narrative, customer experience and employee experience.

Managing corporate brands is tricky. It is both the least tangible and the most important asset that an organization possesses. Also, while it is relatively easy to influence customer brand perception through marketing and communications, it is difficult to measure the specific impact that any campaign has on brand reputation.

Compounding this issue for electric utility brands is the fact that the underlying marketplace is changing. As an electric utility, how do you create and maintain a winning brand when the marketplace itself is changing? The answer is to develop a dynamically robust brand where all of its strategic components reinforce each other and can propel the brand forward in a coherent way as marketplace needs change. We evaluate this propensity for dynamic robustness using our PowerBrands Score.

Congratulations to our 2017 winners.

1

Duke Energy

Duke Energy logo

2

Green Mountain Power

Green Mountain Power logo

3

ComEd

ComEd logo

4

Gulf Power

Gulf Power logo

5

Georgia Power

Georgia Power logo

6

Alabama Power

Alabama Power logo

7

DTE Energy

DTE Energy logo

8

APS

APS logo

9

FPL

FPL logo

10

PECO

PECO logo

11

Delmarva Power

Delmarva Power logo

12

Consumers Energy

Consumers Energy logo

13

PG&E

PG&E logo

14

National Grid

National Grid logo

15

Pepco

Pepco logo

16

PSE&G

PSE&G logo

17

Ohio Edison

Ohio Edison logo

18

We Energies

We Energies logo

19

BGE

BGE logo

20

AEP Ohio

AEP Ohio logo

21

Xcel Energy

Xcel Energy logo

22

Con Edison

Con Edison logo

23

Ameren

Ameren logo

24

The Illuminating Company

The illuminating Company logo

25

Eversource

Eversource logo

26

SDGE

SDGE logo

27

Dominion Energy

Dominion Energy logo

28

Penn Power

Penn Power logo

29

Potomac Edison

Potomac Edison logo

30

KCP&L

KCP&L logo

31

Mississippi Power

Mississippi Power logo

32

PPL

PPL logo

33

NV Energy

NV energy logo

34

Puget Sound Energy

Puget Sound energy logo

35

Portland General Electric

Portland General Electric logo

36

Hawaiian Electric

Hawaiian Electric logo

37

OG&E

OG&E logo

38

Public Service Company of Oklahoma

Public Service Company of Oklahoma logo

39

Mon Power

Mon Power logo

40

Entergy

Entergy logo