We’ve created a new standard for energy marketing campaigns and communications.Just like any good story has an a-ha moment, so do our campaigns. That’s how we ensure that not only do customers stay engaged with you but they learn something memorable each time they interact with our client brands.
MARKETING CASE STUDY

PIKE ELECTRIC

Rebranding One of the Largest Utility Service Providers in the Nation

With nearly 10,000 employees, Pike Electric has been a leader in utility services since its inception in 1945. We combined a proud history with the scale of the current operation to create a holistic brand that conveys the excitement of where the company is today, and where it is headed in the future.

MARKETING CASE STUDY

NEW YORK POWER AUTHORITY

The First All-Digital Utility

Essense works with the New York Power Authority (NYPA) across a broad range of topics on strategy and marketing communications. Among other topics, we currently support their initiative to become the first ‘All-Digital’ utility. This involves both internal and external highly technical communications across various media. Our understanding of the engineering behind these projects, combined with our ability to communicate the value to a wide range of audiences, is what makes us a seamless extension of NYPA’s organization.

MARKETING CASE STUDY

Efficiency Maine

Heat-Pump Program Promotion

Something about what we did/achieved