Ideas have the power to drive change.
Among all of our critical infrastructures, energy is the only one that fuels the rest. We believe that energy has so many untold stories and untapped opportunities to connect with customers.
September 12, 2018
Part Two: Feel like you need GPS to navigate the purchase of an electric vehicle?
Major car manufacturers now sell electric vehicles
September 4, 2018
Part One: Feel like you need GPS to navigate the purchase of an electric vehicle?
Major car manufacturers now sell electric vehicles
November 21, 2017
Essense Partners Pioneers Unique Approach to Energy Industry Marketing Challenges, Expands Technical Team
Essense Partners names Rebecca Craft as the Chief Operating Officer, and Thomas Demers as Director of Innovation
September 14, 2017
Customer grid defections are a utility branding issue
For decades, customers regarded electricity as a commodity, and electric utilities as its regional monopoly providers
May 2, 2017
What’s invisible and in dire need of branding?
Building and maintaining brand equity is of utmost strategic importance for any consumer product company
March 22, 2017
Millennials – Attitudes, Not Platitudes
Millennials desire autonomy: we plan our own trips, endeavor to make our own kombucha, and reassure ourselves that we are the innovators and the disrupters
March 12, 2017
THE BRAND VALUE of ENERGY STAR
At Essense, we have been watching the recent news surrounding the uncertain future of the Environmental Protection Agency’s Energy Star program
March 10, 2017
Essense CEO to lead Energy Branding Workshop
Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones
February 27, 2017
The light switch riddle
There are three switches outside a room that control three light bulbs inside the room
December 23, 2016
BYOD (Bring Your Own Dice) for maximum holiday fun
‘Tis the season to hang out with friends and family and have fun, but chances are, talking about energy isn’t one of those “fun” things
November 14, 2016
Essense CEO discusses opportunity for role of brand in energy in Iceland
October 31, 2016
Vampires, Candy Corns & kWhs
August 17, 2016
Ugly is the new black, at least for the duration of our contest
Our 2016 ANNUAL UGLY FLYER CONTEST is now on
July 2, 2016
Window AC’s cool role in energizing the US
There are >30 million window air conditioners in the US today
May 20, 2016
Greentech Media issues new Essense analyst report on fuel-based DG
Even though distributed renewables get the majority of DG headlines, solar and wind are not the only customer-sited generation options