Ideas have the power to drive change.

Among all of our critical infrastructures, energy is the only one that fuels the rest.  We believe that energy has so many untold stories and untapped opportunities to connect with customers.

June 21, 2019

Think like your energy customer

Our energy team attended EEI 2019 to get the latest on the evolving relationship of consumers, companies and utilities

September 12, 2018

Part Two: Feel like you need GPS to navigate the purchase of an electric vehicle?

Major car manufacturers now sell electric vehicles

September 4, 2018

Part One: Feel like you need GPS to navigate the purchase of an electric vehicle?

Major car manufacturers now sell electric vehicles

November 21, 2017

Essense Partners Pioneers Unique Approach to Energy Industry Marketing Challenges, Expands Technical Team

Essense Partners names Rebecca Craft as the Chief Operating Officer, and Thomas Demers as Director of Innovation

September 14, 2017

Customer grid defections are a utility branding issue

For decades, customers regarded electricity as a commodity, and electric utilities as its regional monopoly providers
May 2, 2017

What’s invisible and in dire need of branding?

Building and maintaining brand equity is of utmost strategic importance for any consumer product company
March 22, 2017

Millennials – Attitudes, Not Platitudes

Millennials desire autonomy: we plan our own trips, endeavor to make our own kombucha, and reassure ourselves that we are the innovators and the disrupters
March 12, 2017


At Essense, we have been watching the recent news surrounding the uncertain future of the Environmental Protection Agency’s Energy Star program
March 10, 2017

Essense CEO to lead Energy Branding Workshop

Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones
February 27, 2017

The light switch riddle

There are three switches outside a room that control three light bulbs inside the room

December 23, 2016

BYOD (Bring Your Own Dice) for maximum holiday fun

‘Tis the season to hang out with friends and family and have fun, but chances are, talking about energy isn’t one of those “fun” things
November 14, 2016

Essense CEO discusses opportunity for role of brand in energy in Iceland

October 31, 2016

Vampires, Candy Corns & kWhs

August 17, 2016

Ugly is the new black, at least for the duration of our contest

July 2, 2016

Window AC’s cool role in energizing the US

There are >30 million window air conditioners in the US today
May 20, 2016

Greentech Media issues new Essense analyst report on fuel-based DG

Even though distributed renewables get the majority of DG headlines, solar and wind are not the only customer-sited generation options
May 10, 2016

The Electrick Outlet

Everyone takes electricity for granted
September 5, 2014

Greentech Media launches Essense authored Demand Response Market Outlook

Demand response (DR) has been an evolving staple of the electricity sector for more than three decades
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