Ideas have the power to drive change.

Among all of our critical infrastructures, energy is the only one that fuels the rest. We believe that energy has so many untold stories and untapped opportunities to connect with customers.

Building and maintaining brand equity is of utmost strategic importance for any consumer product company

Millennials desire autonomy: we plan our own trips, endeavor to make our own kombucha, and reassure ourselves that we are the innovators and the disrupters

At Essense, we have been watching the recent news surrounding the uncertain future of the Environmental Protection Agency’s Energy Star program

Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones

There are three switches outside a room that control three light bulbs inside the room

‘Tis the season to hang out with friends and family and have fun, but chances are, talking about energy isn’t one of those “fun” things

Our 2016 ANNUAL UGLY FLYER CONTEST is now on

There are >30 million window air conditioners in the US today

Even though distributed renewables get the majority of DG headlines, solar and wind are not the only customer-sited generation options

Everyone takes electricity for granted

Demand response (DR) has been an evolving staple of the electricity sector for more than three decades