Ideas have the power to drive change.

Among all of our critical infrastructures, energy is the only one that fuels the rest.  We believe that energy has so many untold stories and untapped opportunities to connect with customers.

May 2, 2017

What’s invisible and in dire need of branding?

Building and maintaining brand equity is of utmost strategic importance for any consumer product company

March 22, 2017

Millennials – Attitudes, Not Platitudes

Millennials desire autonomy: we plan our own trips, endeavor to make our own kombucha, and reassure ourselves that we are the innovators and the disrupters

March 12, 2017

THE BRAND VALUE of ENERGY STAR

At Essense, we have been watching the recent news surrounding the uncertain future of the Environmental Protection Agency’s Energy Star program

March 10, 2017

Essense CEO to lead Energy Branding Workshop

Branding is a very important asset for any consumer-oriented company or product: think Google, Coke, Apple and iPhones

February 27, 2017

The light switch riddle

There are three switches outside a room that control three light bulbs inside the room
December 23, 2016

BYOD (Bring Your Own Dice) for maximum holiday fun

‘Tis the season to hang out with friends and family and have fun, but chances are, talking about energy isn’t one of those “fun” things
November 14, 2016

Essense CEO discusses opportunity for role of brand in energy in Iceland

 
October 31, 2016

Vampires, Candy Corns & kWhs

August 17, 2016

Ugly is the new black, at least for the duration of our contest

Our 2016 ANNUAL UGLY FLYER CONTEST is now on
July 2, 2016

Window AC’s cool role in energizing the US

There are >30 million window air conditioners in the US today

May 20, 2016

Greentech Media issues new Essense analyst report on fuel-based DG

Even though distributed renewables get the majority of DG headlines, solar and wind are not the only customer-sited generation options
May 10, 2016

The Electrick Outlet

Everyone takes electricity for granted
September 5, 2014

Greentech Media launches Essense authored Demand Response Market Outlook

Demand response (DR) has been an evolving staple of the electricity sector for more than three decades