We transform your brand.
Even though energy itself is amorphous, the role of branding is growing for energy companies as consumer choice proliferates and corporate responsibilities heighten.
The Advanced Energy Conference (AEC)…..
In pursuit of New York State’s goal of one million electric vehicles on the road, Essense developed a program name and brand for the State’s EV rebate program. We followed through with communications that highlighted the superior everyday experience of EV ownership, going beyond the widely acknowledged environmental benefits so that consumers could connect emotionally with EVs..
More context here.