BRANDING

We transform your brand.

Even though energy itself is amorphous, the role of branding is growing for energy companies as consumer choice proliferates and corporate responsibilities heighten.

BRANDING CASE STUDY

ADVANCED ENERGY CONFERENCE

Matching the Brand to the Conference

The Advanced Energy Conference (AEC)…..

BRANDING CASE STUDY

NEW YORK STATE DRIVE CLEAN

Driving Forward a Clean Transportation Future

In pursuit of New York State’s goal of one million electric vehicles on the road, Essense developed a program name and brand for the State’s EV rebate program. We followed through with communications that highlighted the superior everyday experience of EV ownership, going beyond the widely acknowledged environmental benefits so that consumers could connect emotionally with EVs..

BRANDING CASE STUDY

REBRANDING EFFICIENCY MAINE

Modernizing Maine’s Trusted Energy Brand.

More context here.